The Customer Service Tree

Imagine your customers are the branches that support the leaves (revenue), and you company as the trunk of your money tree that supports and supplies the customer branches

Think of how a tree grows; it starts with one or two little branches. Those branches shoot off and create more branches, and so the process continues until a full-grown tree emerges.

A customer who has a positive experience and tells just one person has helped your tree grow.

That new customer branch may lay dormant and leafless for days, weeks, or years, but it is still a customer branch with potential to grow money-leaves.

It takes a long time for customer branches to grow, but in only an instant the customer branches can be cut off and never grow back. At any company the best way to cut off a customer branch is to provide poor customer service.

An unhappy customer who tells three people about his or her bad experience with you company has snapped off a branch - a branch budding with potential to grow more customer branches, eventually creating more money leaves.

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